Urban Outfitters Launches "Vintage + Remade" a revamped hub for its secondhand offerings.

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Urban Outfitters Launches New Platform for Vintage and Upcycled Apparel

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• Urban Outfitters has launched a new section called Vintage + Remade on its website, focusing on curated vintage items and restored used apparel to target Gen Z consumers who are looking for unique, high-quality secondhand goods as thrift shops are increasingly dominated by fast fashion.

• The platform features collaborations with various independent brands and designers like Puppy Breath and Lucky Loves Label, enhancing the selection with unique pieces that showcase each collaborator's individual style and creativity.

• Urban Outfitters emphasizes upcycling and high-quality vintage finds through partnerships with vetted curators and artists, aiming to provide Gen Z with a streamlined shopping experience for nostalgic and distinctive vintage clothing.